2007/09/08

An Opportunity to Ride the Unstoppable Natural Wellness Wave

Since early 2000s, we have witnessed a new breed of biomedical companies emerging. They focus their R&D on age-old alternative herbal therapies such as Traditional Chinese Medicine and other oriental herbal preventive medicines with an aim to integrate them with the mainstream medical practices. They believe that the sum of an East+West approach is greater than the individual parts.

In particular, Singapore has been viewed as a strategic location to base this new breed of companies due to its superbly positioned East-West mixed culture and availability of the right expertise. It is widely recognised that East+West herbal wellness products researched, developed, manufactured and distributed in and from Singapore enjoy a trusted reputation for having the true essence of the East + West goodness.

AVITA, a new company, is one of the very few best-in-class East-West herbal wellness providers. We have our own R&D team, cGMP manufacturing facilities and even plant our own herbs to ensure top quality grade raw ingredients. We utilise the best of East and West to develop and produce a range of herbal wellness products of the highest quality that meet the needs of people living the modern lifestyle.