Globally, the herbal medicine and therapy market has reached US$60 billion in 2003 and is expanding by 5%-15% annually. It is driven by the growing demand for safer alternatives to today's chemical synthetic drugs that generally possess harmful immediate or long term side effects. Moreover, progress has been dreadfully slow in modern medicine to provide remedies to a wide list of common illnesses. There is now a surging interest and open-mindedness worldwide towards embracing natural remedies and herbal wellness products, as more and more people experience and discover their benefits that often come with minimal or no side effects.
Today's advancement in life science holds much promise to achieve quantum leap in understanding the efficacies of traditional herbal formulae, and to augment their thousands of years of empirical experience to make them even safer and more effective. What we are seeing is a fusion of the very best in Eastern know-how in healing using natural elements like plants and herbs, with the very best in Western technology in life science and biotechnology.
Today's advancement in life science holds much promise to achieve quantum leap in understanding the efficacies of traditional herbal formulae, and to augment their thousands of years of empirical experience to make them even safer and more effective. What we are seeing is a fusion of the very best in Eastern know-how in healing using natural elements like plants and herbs, with the very best in Western technology in life science and biotechnology.
